South Africa’s Premier Breakfast Cereal


Heartland Foods is focused on providing great tasting, high quality, natural, healthy products. We use only the finest ingredients from our national and international suppliers, and all of our products are produced in accordance with the internationally recognized standards of HACCP. Our products are for those who prefer luxury, are health and/or weight conscious, as well as for the new generation of kids who have no time to sit down to a bowl of oats. We will constantly strive to keep up with consumer trends and new innovation; this is our promise to you!!


Our Story

The sun has returned and you can hear the birds chirping away. But what’s a good day without a morning meal? Breakfast is in our blood. We might have launched in 2006 but our family were creating nutritious cereals long before we became apart of yours. Through value, taste, quality and natural ingredients, we proudly share each morning from the bowls of those who choose us to start their day.


Our range combines the goodness of cereals, high fibre, natural sugars, and fruit and nuts, providing consumers with great tasting products.


We work closely with our suppliers to provide only the best quality ingredients Our products are produced and packed in a way to ensure consistency and freshness at all times Our products are produced in accordance with HACCP.


We ensure every time we develop a product that the nutritional aspect is optimized, without compromise.


We aim to provide a superior alternative at an affordable cost.